Startup13
Digital StudioBuild. Launch. Grow.
A digital studio focused on websites, automation systems, CRM, marketing and AI integrations for companies — 120+ websites and 50+ automation systems delivered since 2023.
PhD · Founder, Programmer & Researcher · AI, Automation & Digital Transformation
Dr. Khaled Jassem
Founder of five digital ventures specializing in AI, business automation, ERP/CRM systems, and digital transformation. Researcher in business and technology. Author.
5
Ventures founded
120+
Websites shipped
50+
Automations
30+
Companies served
10K+
Working hours
8+
Yrs experience
7K+
Coffees
10+
Expertise areas
§ 01 · About
Where business strategy
meets working code.
Programming has been the thread through eight years of work — from small client websites early on to full platforms, automation systems and AI integrations today — running alongside an academic path from economics to a PhD in Business Administration.
Through Startup13, the team has delivered 120+ websites and 50+ automation systems for 30+ companies. Claryon and Damascus Library carry the research and publishing side, NetSkills Academy turns it into Arabic-language courses, and Syrian Project connects it all to the Syrian market.
Building and studying together shape how I approach problems — real-world results over theory.
- Education
- 2026 PhD in Business Administration — Stardom University
- 2023 Master's in International Trade & Business Administration — Bandırma Onyedi Eylül University, Turkey
- 2014 Bachelor's in Economics & Business Administration — Al-Furat University, Syria
- Experience
- 2023 → Founder & Tech Lead — Startup13 and venture group
- 2020 → Full-stack developer & programmer — PHP, JS, systems & automation
AI SystemsAutomationBlockchain
ERPSEOFinancial Analysis
Research MethodologyFull-stack Dev
§ 02 · Languages
A few ways to say hello.
Years between Syria, Turkey and the wider region have left their mark — a working set of languages spanning native fluency to early-stage learning.
ArabicNative
TurkishB2
EnglishB2
FrenchB1
SpanishA1
ItalianA1
§ 03 · Ventures
Five ventures, one ecosystem.
Five ventures built over the years, each covering a different area: development, research, education, publishing and market services — all connected by the same approach.
Claryon
Knowledge CenterDecode · Discover · Decide
A knowledge center that turns research into decisions — combining advanced data analysis, rigorous research design and AI for development, planning and reconstruction.
NetSkills Academy
E-learningSkills that pay forward
A leading Arabic e-learning platform: live courses in programming, AI, digital marketing, design, accounting and languages — taught live with certified instructors.
Damascus Library
Academic PublisherTrusted knowledge, a gateway for research
A digital knowledge project reviving the Arabic library — publisher of the peer-oriented Damascus Journal of Scientific Research (ISSN 3080-3713) for researchers and graduate students.
Syrian Project
Market PlatformA digital platform for the Syrian market
An integrated platform for Syria's economy — company directory, projects, services, tenders and jobs — plus business development services: business plans, feasibility studies and consulting.
§ 04 · Expertise
What I work with.
An interactive map of confirmed skills and experience — drag to explore, search for a skill, or isolate a single identity to see how the pieces connect.
Drag to pan · scroll to zoom
Click a node to trace its pathways
Click a node to trace its pathways
§ 05 · Selected Work
Client work, live in production.
Client platforms and products of my own, written up as case studies — publishing systems, marketplaces, SaaS and fintech tools, all built from scratch. No templates, no page builders.
Academic Publishing
One Portal, Six Peer-Reviewed Journals — Stardom University
Case study →
Automotive Marketplace
A Luxury Car Marketplace for the UAE — Al Qassem Group
Case study →
SaaS Product
StatFlow — Rebuilding SPSS in the Browser
Case study →
FinTech Product
DePoint Pro — A Confluence-Scoring TradingView Indicator
Case study →
§ 06 · Blog
Where I think out loud.
Business strategy meets working code — articles on AI, automation, digital transformation, and building ventures that last.
Strategy · AI
Strategic Thinking in the Age of AI: Why Scenario Planning Matters
5 min →
ERP · Change
Beyond Technology: Why ERP Success Depends on Change Management
5 min →
Business Systems
ERP vs CRM: What Arab SMEs Actually Need
6 min →
SEO · AI Search
SEO vs AEO: How AI Search Is Changing Digital Visibility
6 min →
§ 07 · Research
Scientific research.
Dissertations, papers and working studies at the intersection of business administration, technology and development.
§ 08 · Book
Read the book — right here.
بناء سورية الحديثة
Building Modern Syria
رؤية استراتيجية للإدارة، الاقتصاد والتكنولوجيا
Dr. Khaled Jassem's strategic vision for rebuilding Syria across governance, economy and technology. Ten chapters move from the state after crises to modern institutions, economic transformation, sustainable investment, the digital shift, urban planning, human capital, and Syria's place in the regional and global economy — a roadmap for a stable, renewed future.
§ 09 · Services
Work with me.
Available for engagements directly or through the venture best suited to the work.
Systems & Software
Custom ERP Systems
Internal systems that run the whole business — inventory, finance and operations — built from scratch to fit how you actually work. Through Startup13.
Custom CRM Systems
Sales and customer systems that capture every lead, automate follow-up and give you one clear view of the pipeline. Through Startup13.
Web & Platform Development
Websites, portals and complex platforms coded from the ground up — no templates, no page builders. Through Startup13.
SaaS & Web App Products
Full products taken from idea to launch — like StatFlow, a browser-based SPSS alternative — architected to scale from day one.
AI & Automation
Business Process Automation
Repetitive, multi-step work turned into systems that run themselves — starting with an audit that finds where automation actually pays off.
AI Integration & AI Agents
LLMs and AI agents embedded into real workflows, with the guardrails and human oversight that keep them reliable in production.
SEO & AEO Visibility
Visibility engineered for both Google and AI answer engines — structured data, llms.txt and content built to get cited by ChatGPT.
Strategy & Research
Digital Transformation Strategy
A practical roadmap for adopting technology — sequenced around what delivers results, not around the tools themselves.
Feasibility Studies & Business Plans
Rigorous feasibility and financial analysis before you commit — grounded in both economics and what is technically buildable.
Data Analysis & Statistical Consulting
From raw data to defensible decisions — statistical analysis and APA-grade reporting. Through Claryon.
Fractional CTO & Technical Advisory
Senior technical leadership on demand — architecture, hiring and build-vs-buy calls — for founders without a CTO.
Knowledge & Publishing
Academic Publishing Platforms
Complete journal systems with peer review, DOI, OAI-PMH and DOAJ export. Through Damascus Library.
Training & Courses
Live, practical training in programming, AI and digital skills — individually or through NetSkills Academy.
§ 10 · Questions
Frequently asked.
Who is Dr. Khaled Jassem?
Khaled Jassem is a Syrian full-stack programmer, founder and researcher based in Turkey. He has been building web systems and digital products for over 8 years. He holds a PhD in Business Administration from Stardom University (2026), a Master's in International Trade & Business Administration from Bandırma Onyedi Eylül University, Turkey (2023), and a Bachelor's in Economics & Business Administration from Al-Furat University, Syria (2014).
What programming languages and technologies does he use?
The primary stack is PHP for back-end development, with JavaScript (vanilla and frameworks) on the front end. Projects typically involve MySQL, REST APIs, automation tools, AI integrations and CMS platforms depending on the client's needs.
What kind of websites and systems does he build?
Business websites, e-commerce platforms, ERP and CRM systems, booking and management portals, automation pipelines, and AI-integrated applications. Most work goes through Startup13, which handles end-to-end delivery.
How long has he been programming?
Over 8 years of active development work — starting independently with client projects and growing into leading a team at Startup13. Across that time the focus has shifted from straightforward websites to complex platforms and automation systems.
What is Startup13 and what does it offer?
Startup13 is a digital studio that delivers websites, automation systems, CRM solutions, SEO and AI integrations for businesses. Since 2023 the team has completed 120+ websites and 50+ automation systems for clients across multiple industries and countries.
What is the connection between the five ventures?
They cover different layers of the same work: Startup13 builds and ships, Claryon researches and analyzes, NetSkills Academy teaches, Damascus Library publishes, and Syrian Project connects it all to the Syrian market. Each one supports the others in different ways.
Does he work with international clients?
Yes. Projects have been delivered for clients in Syria, Turkey, the Gulf region, Europe and beyond. Communication is handled in Arabic and English, and work is fully remote.
What consulting services are available?
Available areas include digital transformation planning, AI adoption strategy, ERP/CRM selection and architecture, SEO, automation design and feasibility studies. Engagements can be short advisory sessions or longer ongoing arrangements.
What does NetSkills Academy offer?
NetSkills Academy is an Arabic-language e-learning platform offering live courses in programming, AI, digital marketing, design, accounting and professional skills — taught by certified instructors with practical, project-based content.
How do I get in touch or start a project?
Send an email to hello@khaledjassem.com with a short description of what you're looking for — a website, a system, a consultation, or something else. A reply usually comes within a day or two with a clear next step.
§ 11 · Contact
Let's build something
worth writing about.
Systems, automation, AI, strategy, research or training — or a joint project that doesn't fit a category yet.